• Brand strategy and positioning
    • Communications strategy
    • Marketing plan development
    • Evaluation of marketing effectiveness
    • Acquisition, retention, loyalty and share of wallet strategies
    • Marketing mix recommendations
    • Key message development
    • Advice on positioning against competing offers
    • Campaign planning advice
    • Financial services marketing specialists
    • Tangible outcomes
    • Personal service from the owner

Our People

We don’t just understand financial services marketing, we’re passionate about it.

Endgame offers a discrete group of clients a focused, personal approach serviced directly by Sally Wells, the founder and CEO of endgame communications.

Sally Wells

Sally started Endgame Communications in October 2003 with a vision to provide fresh and effective marketing and communication solutions for the financial services industry.

Sally's more than 20 years' experience in strategic marketing in the financial services industry includes developing brand strategies and marketing campaigns for major financial services companies across multiple products and audiences.

In 2005, Sally established the successful Heads of Marketing and Senior Marketing Manager Forums, which have grown to become much-anticipated, well-attended education and networking events for the financial services marketing community.

Sally has a Bachelor of Business with a double major in finance/economics and marketing from UTS, and is a member of the FPA, ASFA and CEO group The Executive Connection.

Sally is a frequent commentator on marketing issues in the press, and a regular speaker at marketing and financial services conferences and seminars.


For a confidential, no obligation consultation to discuss your specific marketing challenges, contact us.

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