• Brand strategy and positioning
    • Communications strategy
    • Marketing plan development
    • Evaluation of marketing effectiveness
    • Acquisition, retention, loyalty and share of wallet strategies
    • Marketing mix recommendations
    • Key message development
    • Advice on positioning against competing offers
    • Campaign planning advice
    • Financial services marketing specialists
    • Tangible outcomes
    • Personal service from the owner

APN Property Group

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Our goal

  • Develop brand architecture and strategy to integrate a new fund in the APN Property Group suite of products
  • Develop compelling brand proposition and name

Our involvement

  • Developed brand architecture options
  • Articulated brand values, beliefs and competencies
  • Developed brand strategy recommendations
  • Developed new fund name

The Outcome

  • Managed and facilitated the brand strategy development process with senior stakeholders
  • Brand architecture and strategy embraced
  • Compelling new name consistent with the fund competitive advantages and positioning
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