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- Brand strategy and positioning
- Communications strategy
- Marketing plan development
- Evaluation of marketing effectiveness
- Acquisition, retention, loyalty and share of wallet strategies
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- Marketing mix recommendations
- Key message development
- Advice on positioning against competing offers
- Campaign planning advice
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- Financial services marketing specialists
- Tangible outcomes
- Personal service from the owner
CommInsure Spotlight Roadshow Series
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Our goal
- Develop a roadshow series positioning to support BDMS in writing new risk business
Our involvement
- Developed marketing strategy recommendations for ongoing series content
- Recommended event theme, speakers, content and structure
- Developed creative concepts and materials
The Outcome
- Successful launch of new roadshow series
- Strong adviser attendance rates and feedback
