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- Brand strategy and positioning
- Communications strategy
- Marketing plan development
- Evaluation of marketing effectiveness
- Acquisition, retention, loyalty and share of wallet strategies
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- Marketing mix recommendations
- Key message development
- Advice on positioning against competing offers
- Campaign planning advice
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- Financial services marketing specialists
- Tangible outcomes
- Personal service from the owner
Russell Investments - ETF launch
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Our goal
- to develop new SMSF relationships
- to position Russell as an industry spokesperson on ETF's
- to develop a clear, integrated strategy
- to promote the sector and fund flow to Russell
- to create a positive positioning of Russell brand
Our involvement
- key messages and positioning to deliver the message effectively
- strategic ideas regarding the most effective marketing mix
- creative concept development based on the key messages and positioning
- marketing mix recommendations based on creative
- rollout across chosen elements
The Outcome
- cut-through creative that's campaign able
- already the highest traded ETF in the market
