Target audience analysis and segmentation - SMSF

As part of their foray into the SMSF market, AMP Capital engaged EndGame to develop a segmentation model for SMSF advisers and trustees.

Our endgame

Develop a segmentation model for SMSF advisers and trustees.

Our involvement

• Analysed SMSF market research to identify possible segmentation criteria and options
• Drove custom market research to better identify and understand each segment
• Facilitated workshops with key stakeholders to build the final segmentation model

Outcomes

A segmentation model for both advisers and trustees that is sound and makes sense in the business.

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